Our Story
The Beginning


Innovite, born in the recession
In 1983 the Pasare's discovered a near-by health food store. They knew right then and there - that they had found their people. An industry that would resolve their own concerns, and help other people (new fellow Canadians) find better living.Humble beginnings
This multivitamin was the first of its kind to hit health food store shelves. A highly effective formula made it easily well received amongst the health food community. Despite a limited budget, Innovite gained a strong grassroots following.
Grassroots following
Cornelius had survived the recession. He was no stranger to hard work or working hard. Thanks to his desire and will to bring unique formulations and education to the Canadian health food store community - Innovite continued to gain popularity.
Celebrating 10 years of growth
Cornelius and Donna and their desire to bring innovative products to an emerging industry, is recognized on the cover of Canadian Health & Nutrition Business Journal.
Heart focused
Formula H.H. Plus was the first of many cardiovascular focused formulas Innovite brought to Canada. A therapeutic multi-vitamin, with minerals and lipotrophic factors designed to help reduce arterial plaque.
First in Canada
Innovite adopts a proprietary process that makes its CoQ10 soluble in water. CoQ10 M.R.B. is 3 times more absorbable than standard CoQ10.
The first of its kind
A customized candida recovery program offers a solution for those looking to overcome candida. Still available and desired today because of its effectiveness.
Revolutionary formula
Innovite launches the most bioactive form of Coenzyme Q10. It becomes widely recommended and used in cardiac health units in Canadian hospitals.
For the love of natural health
Donna and Cornelius Pasare, now happily retired, find joy knowing Innovite is now at home with a Canadian supplement company. A company aligned with keeping Innovite’s legacy, of making natural health available to Canadians (and keeping the love story of how it all began), very much alive.